Meal Subscription App Concept: Enabling meal plan subscribers to buy and manage their meal plans effortlessly
Duration
3 months (2021)
My Responsibilities
Brainstorm Solutions User Flows High-Fidelity Visuals Design (Mobile) Strategy
Collaborators
Chethan KVS (Mentor)
Company
This was a concept project for an imaginary company called Orderly that prepares and provides meal plans to its users, all on its own.
Meal Subscription App Concept: Enabling meal plan subscribers to buy and manage their meal plans effortlessly
Duration
3 months (2021)
My Responsibilities
Brainstorm Solutions User Flows High-Fidelity Visuals Design (Mobile) Strategy
Collaborators
Chethan KVS (Mentor)
Company
This was a concept project for an imaginary company called Orderly that prepares and provides meal plans to its users, all on its own.
Problem
Problem
People subscribe to meal plans to avoid the effort and time required in ordering food daily. Many meal plan subscription services exist to solve for it, however, most of them offered a clunky user experience.
People subscribe to meal plans to avoid the effort and time required in ordering food daily. Many meal plan subscription services exist to solve for it, however, most of them offered a clunky user experience.
Difficulty in finding and deciding on a meal plan that suits their food preferences
Difficulty in finding and deciding on a meal plan that suits their food preferences
Concerned about committing to a fixed menu of meals that cannot be changed later
Concerned about committing to a fixed menu of meals that cannot be changed later
Rigid delivery schedules — No way to cancel a meal for a day and inflexible delivery timings
Rigid delivery schedules — No way to cancel a meal for a day and inflexible delivery timings
No clear information regarding refunds for a cancelled meal/plan, in case there is a way to cancel
No clear information regarding refunds for a cancelled meal/plan, in case there is a way to cancel
Goal
Goal
Increase revenue for the business
Increase revenue for the business
Solution
Solution
Provide an intuitive, customisable, and smooth experience for subscribing to and managing meal plans
Provide an intuitive, customisable, and smooth experience for subscribing to and managing meal plans
Highlight
Highlight
This project taught me how to put myself in user's shoes, refine visuals, and achieve business goals with design
This project taught me how to put myself in user's shoes, refine visuals, and achieve business goals with design
For detailed understanding of my design process, take a look at my case study on Medium.
